About 'tuscaloosa newspapers'|Rebranding: From Student to Community Newspaper

About 'tuscaloosa newspapers'|Rebranding: From Student to Community Newspaper

Ｔｈｅ               ｆａｌｌａｃｙ               ｏｆ               "ｐｏｐｕｌａｒｉｔｙ"               ｏｒ               "ａｐｐｅａｌ               ｔｏ               ｐｏｐｕｌａｒｉｔｙ"               ｒｅｆｅｒｓ               ｔｏ               ａｎ               ａｒｇｕｍｅｎｔ               ｆｏｒｍ               ｗｈｅｒｅｂｙ               ｓｏｍｅｔｈｉｎｇ               ｉｓ               ｊｕｓｔｉｆｉｅｄ               ｏｎ               ｔｈｅ               ｂａｓｉｓ               ｏｆ               ｔｈｅ               ｆａｃｔ               ｔｈａｔ               ｓｏ               ｍａｎｙ               ｐｅｏｐｌｅ               ｂｅｌｉｅｖｅ               ｉｔ. Ｔｈｉｓ               ｔｅｒｍ               ｃａｎ               ｂｅ               ｕｎｄｅｒｓｔｏｏｄ               ｂｒｏａｄｌｙ               ｅｎｏｕｇｈ               ｔｏ               ｅｎｃｏｍｐａｓｓ               ｂｏｔｈ               ｂｅｌｉｅｆｓ               ａｎｄ               ｂｅｈａｖｉｏｒ,               ｂｏｔｈ               ｐａｓｔ               ａｎｄ               ｐｒｅｓｅｎｔ. Ｏｒ,               ａｌｔｅｒｎａｔｉｖｅｌｙ,               ｉｓ               ｃａｎ               ｂｅ               ｕｎｄｅｒｓｔｏｏｄ               ｍｏｒｅ               ｎａｒｒｏｗｌｙ               ｔｏ               ｒｅｆｅｒ               ｏｎｌｙ               ｔｏ               ｃｕｒｒｅｎｔ               ｂｅｌｉｅｆｓ,               ｗｉｔｈ               ｏｔｈｅｒ               ｔｅｒｍｓ               ｂｅｉｎｇ               ｕｓｅｄ               ｆｏｒ               ｔｈｅ               ｏｔｈｅｒｓ.                Ｉｆ               ｗｅ               ｕｓｅ               ｔｈｅ               ｔｅｒｍ               ｉｎ               ｔｈｅ               ｌａｔｔｅｒ,               ｎａｒｒｏｗｅｒ,               ｓｅｎｓｅ,               ｗｅ               ｃａｎ               ｄｉｓｔｉｎｇｕｉｓｈ               ｆｏｕｒ               ｄｉｆｆｅｒｅｎｔ               ｓｕｃｈ               ａｒｇｕｍｅｎｔ               ｆｏｒｍｓ               ａｎｄ               ｌａｂｅｌ               ｔｈｅｍ               ａｓ               ｆｏｌｌｏｗｓ:                Ｐｏｐｕｌａｒｉｔｙ                *               Ｐｒｅｍｉｓｅ:               ｘ               ｉｓ               ｗｉｄｅｌｙ               ｂｅｌｉｅｖｅｄ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               ｘ               ｉｓ               ｔｒｕｅ.                Ｔｒａｄｉｔｉｏｎａｌ               ｗｉｓｄｏｍ                *               Ｐｒｅｍｉｓｅ:               ｘ               ｈａｓ               ｈｉｓｔｏｒｉｃａｌｌｙ               ｂｅｅｎ               ｗｉｄｅｌｙ               ｂｅｌｉｅｖｅｄ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               ｘ               ｉｓ               ｔｒｕｅ.                Ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ                *               Ｐｒｅｍｉｓｅ:               ｘ               ｉｓ               ｗｉｄｅｌｙ               ｄｏｎｅ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｉｔ               ｉｓ               ｊｕｓｔｉｆｉｅｄ               ｔｏ               ｄｏ               ｘ.                Ｐａｓｔ               ｐｒａｃｔｉｃｅ                *               Ｐｒｅｍｉｓｅ:               ｘ               ｈａｓ               ｈｉｓｔｏｒｉｃａｌｌｙ               ｂｅｅｎ               ｗｉｄｅｌｙ               ｄｏｎｅ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｉｔ               ｉｓ               ｊｕｓｔｉｆｉｅｄ               ｔｏ               ｄｏ               ｘ.                Ｎｏｗ               ｌｅｔ'ｓ               ｌｏｏｋ               ａｔ               ｓｏｍｅ               ｅｘａｍｐｌｅｓ               ｏｆ               ｅａｃｈ               ｏｆ               ｔｈｅｓｅ               ｆｏｕｒ               ｒｅｌａｔｅｄ               ａｒｇｕｍｅｎｔ               ｆｏｒｍｓ:                Ｐｏｐｕｌａｒｉｔｙ                *               Ｐｒｅｍｉｓｅ:               Ｐｏｌｌｓ               ｉｎｄｉｃａｔｅ               80%               ｏｆ               ｐｅｏｐｌｅ               ｔｈｉｎｋ               Ｐｒｅｓｉｄｅｎｔ               Ｍｅｌｌｉｓｈ               ｗｉｌｌ               ｓｅｅｋ               ｒｅ-ｅｌｅｃｔｉｏｎ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｐｒｅｓｉｄｅｎｔ               Ｍｅｌｌｉｓｈ               ｗｉｌｌ               ｓｅｅｋ               ｒｅ-ｅｌｅｃｔｉｏｎ.                Ｔｒａｄｉｔｉｏｎａｌ               ｗｉｓｄｏｍ                *               Ｐｒｅｍｉｓｅ:               Ｍｏｓｔ               ｐｅｏｐｌｅ               ｉｎ               ｈｉｓｔｏｒｙ               ｈａｖｅ               ｂｅｌｉｅｖｅｄ               ｔｈｅｉｒ               ｃｏｎｓｃｉｏｕｓｎｅｓｓ               ｗｉｌｌ               ｓｕｒｖｉｖｅ               ｉｎ               ｓｏｍｅ               ｆｏｒｍ               ａｆｔｅｒ               ｄｅａｔｈ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｏｕｒ               ｃｏｎｓｃｉｏｕｓ               ｓｅｌｆ               ｗｉｌｌ               ｓｔｉｌｌ               ｅｘｉｓｔ               ａｆｔｅｒ               ｄｅａｔｈ.                Ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ                *               Ｐｒｅｍｉｓｅ:               Ａ               ｈｕｇｅ               ｎｕｍｂｅｒ               ｏｆ               ｐｅｏｐｌｅ               ｉｎ               ｔｈｅ               ｗｏｒｌｄ               ｕｓｅ               ｓｏｍｅ               ｆｏｒｍ               ｏｆ               ｍｏｏｄ-ａｌｔｅｒｉｎｇ               ｏｒ               ｍｉｎｄ-ａｌｔｅｒｉｎｇ               ｓｕｂｓｔａｎｃｅ,               ｓｕｃｈ               ａｓ               ａｌｃｏｈｏｌ,               ｍａｒｉｊｕａｎａ,               ｔｒａｎｑｕｉｌｉｚｅｒｓ,               ｅｔｃ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｔｈｅｒｅ'ｓ               ｎｏｔｈｉｎｇ               ｗｒｏｎｇ               ｗｉｔｈ               ｕｓｉｎｇ               ａｌｃｏｈｏｌ               ｏｒ               ｄｒｕｇｓ.                Ｐａｓｔ               ｐｒａｃｔｉｃｅ                *               Ｐｒｅｍｉｓｅ:               Ｐｅｏｐｌｅ               ｈａｖｅ               ｅａｔｅｎ               ｍｅａｔ               ｆｏｒ               ａｌｌ               ｏｆ               ｈｕｍａｎ               ｈｉｓｔｏｒｙ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｖｅｇｅｔａｒｉａｎｓ               ｗｈｏ               ｃｒｉｔｉｃｉｚｅ               ｍｅａｔ               ｅａｔｉｎｇ               ｍｕｓｔ               ｂｅ               ｍｉｓｔａｋｅｎ.                Ａｎ               ｉｍｐｏｒｔａｎｔ               ｐｏｉｎｔ               ｔｈａｔ               ｎｅｅｄｓ               ｔｏ               ｂｅ               ｓｔｒｅｓｓｅｄ               ａｂｏｕｔ               ａｌｍｏｓｔ               ａｌｌ               ｔｙｐｅｓ               ｏｆ               ｆａｌｌａｃｉｅｓ               ｉｓ               ｔｈａｔ               ｒｅａｌｌｙ               ａｒｇｕｍｅｎｔｓ               ｏｆ               ｔｈｅｓｅ               ｆｏｒｍｓ               ｃａｎ               ｂｅ               ａｎｙｗｈｅｒｅ               ｆｒｏｍ               ｖｅｒｙ               ｓｔｒｏｎｇ               ｔｏ               ｖｅｒｙ               ｗｅａｋ,               ａｎｄ               ｔｈｕｓ               ａｒｅ               ｎｏｔ               ａｌｌ               ｆａｌｌａｃｉｏｕｓ,               ａｎｄ               ｃｅｒｔａｉｎｌｙ               ｎｏｔ               ａｌｌ               ｅｑｕａｌｌｙ               ｆａｌｌａｃｉｏｕｓ. Ｃｒｉｔｉｃａｌ               ｔｈｉｎｋｉｎｇ               ｒｅｑｕｉｒｅｓ               ｅｘａｍｉｎｉｎｇ               ａｎ               ａｒｇｕｍｅｎｔ               ｍｏｒｅ               ｃａｒｅｆｕｌｌｙ               ｔｈａｎ               ｊｕｓｔ               ｐｕｔｔｉｎｇ               ａ               ｌａｂｅｌ               ｏｎ               ｉｔ               ａｎｄ               ｃｏｎｃｌｕｄｉｎｇ               ｔｈａｔ               ｔｈａｔ               ｅｓｔａｂｌｉｓｈｅｓ               ｔｈａｔ               ｉｔ'ｓ               ａ               ｆａｌｌａｃｙ.                Ｓｏ               ｏｎｃｅ               ｗｅ'ｖｅ               ｄｅｔｅｒｍｉｎｅｄ               ｔｈａｔ               ｔｈｅ               ｅｖｉｄｅｎｃｅ               ｂｅｉｎｇ               ｏｆｆｅｒｅｄ               ｆｏｒ               ａ               ｃｅｒｔａｉｎ               ｃｌａｉｍ               ｃｏｎｓｉｓｔｓ               ｏｆ               ａｎ               ａｐｐｅａｌ               ｔｏ               ｉｔｓ               ｐｏｐｕｌａｒｉｔｙ,               ｗｅ               ｔｈｅｎ               ｎｅｅｄ               ｔｏ               ａｓｋ               ｈｏｗ               ｍｕｃｈ               ｓｕｐｐｏｒｔ               ｔｈａｔ               ｒｅａｌｌｙ               ｐｒｏｖｉｄｅｓ,               ｂｅｃａｕｓｅ               ｔｈａｔ               ｗｉｌｌ               ｄｉｆｆｅｒ               ｆｒｏｍ               ｃａｓｅ               ｔｏ               ｃａｓｅ.                Ａ               ｐｒｏｍｉｓｉｎｇ               ｗａｙ               ｔｏ               ａｐｐｒｏａｃｈ               ｔｈａｔ               ｑｕｅｓｔｉｏｎ               ｉｓ               ｔｏ               ｔｈｉｎｋ               ｏｆ               ｔｈｅｓｅ               ａｒｇｕｍｅｎｔ               ｆｏｒｍｓ               ａｓ               ｂｅｉｎｇ               ｓｕｂｓｅｔｓ               ｏｆ               ｗｈａｔ               ｉｓ               ｃａｌｌｅｄ               ｔｈｅ               ａｐｐｅａｌ               ｔｏ               ａｕｔｈｏｒｉｔｙ               ａｒｇｕｍｅｎｔ               ｆｏｒｍ,               ｗｈｅｒｅｉｎ               ｏｎｅ               ｉｓ               ｂｅｉｎｇ               ａｓｋｅｄ               ｔｏ               ａｃｃｅｐｔ               ａ               ｃｌａｉｍ               ｏｎ               ｔｈｅ               ｂａｓｉｓ               ｏｆ               ｔｈｅ               ｒｅｌｉａｂｉｌｉｔｙ               ｏｆ               ｔｈｅ               ｓｏｕｒｃｅ               ａｓｓｅｒｔｉｎｇ               ｉｔ. Ｉｎ               ａｓｓｅｓｓｉｎｇ               ａｎ               ａｐｐｅａｌ               ｔｏ               ａｕｔｈｏｒｉｔｙ,               ｏｎｅ               ｏｆ               ｔｈｅ               ｔｈｉｎｇｓ               ｙｏｕ               ｗａｎｔ               ｔｏ               ｃｏｎｓｉｄｅｒ               ｉｓ               ｈｏｗ               ｌｉｋｅｌｙ               ｉｔ               ｉｓ               ｔｈａｔ               ｔｈｅ               ｓｏｕｒｃｅ               ｉｓ               ｉｎｄｅｅｄ               ｋｎｏｗｌｅｄｇｅａｂｌｅ               ａｎｄ               ｔｒｕｓｔｗｏｒｔｈｙ               ｉｎ               ｔｈｉｓ               ａｒｅａ.                Ｓｏ               ｆｏｒ               ｔｈｅ               ａｒｇｕｍｅｎｔ               ｆｏｒｍｓ               ｕｎｄｅｒ               ｄｉｓｃｕｓｓｉｏｎ               ｉｎ               ｔｈｉｓ               ａｒｔｉｃｌｅ,               ｉｎ               ｅｆｆｅｃｔ               ｗｅ               ｃａｎ               ａｓｋ               ｔｈｅ               ｓａｍｅ               ｔｈｉｎｇ,               ｕｎｄｅｒｓｔａｎｄｉｎｇ               ｔｈａｔ               ｔｈｅ               ｓｏｕｒｃｅ,               ｏｒ               "ａｕｔｈｏｒｉｔｙ,"               ｆｏｒ               ｔｈｅ               ｃｌａｉｍ               ｉｓ               ｔｈｅ               ｐｏｐｕｌａｔｉｏｎ               ａｔ               ｌａｒｇｅ               ｒａｔｈｅｒ               ｔｈａｎ               ｓｏｍｅ               ｓｐｅｃｉｆｉｃ               ｉｎｄｉｖｉｄｕａｌ               ｏｒ               ｉｎｓｔｉｔｕｔｉｏｎ. Ｔｈｕｓ               ｗｅ               ｗａｎｔ               ｔｏ               ｋｎｏｗ,               ｉｓ               ｔｈｉｓ               ｔｈｅ               ｓｏｒｔ               ｏｆ               ｔｈｉｎｇ               "ｔｈｅ               ｍａｓｓｅｓ"               ｌｉｋｅｌｙ               ｈａｖｅ               ｉｎｓｉｇｈｔ               ｉｎｔｏ?                Ｔｗｏ               ｔｙｐｅｓ               ｏｆ               ｃａｓｅｓ               ｃｏｍｅ               ｔｏ               ｍｉｎｄ               ｉｍｍｅｄｉａｔｅｌｙ               ｗｈｅｒｅ               ｔｈｉｓ               ｉｓ               ｎｏｔ               ｔｈｅ               ｃａｓｅ,               ｗｈｅｒｅ               ｔｈｅ               ｐｏｐｕｌａｒｉｔｙ               ｏｆ               ａ               ｐｏｓｉｔｉｏｎ               ｉｓ               ｏｆ               ｌｉｔｔｌｅ               ｒｅｌｅｖａｎｃｅ.                Ｏｎｅ               ｗｏｕｌｄ               ｂｅ               ｗｈｅｒｅ               ｓｐｅｃｉａｌｉｚｅｄ               ｋｎｏｗｌｅｄｇｅ               ｉｓ               ｎｅｃｅｓｓａｒｙ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｔｈａｔ               ａ               ｌａｒｇｅ               ｎｕｍｂｅｒ               ｏｆ               ｐｅｏｐｌｅ               ｓｗｅａｒ               ｂｙ               ｓｏｍｅ               ｆｏｌｋ               ｒｅｍｅｄｙ               ｔｅｌｌｓ               ｍｅ               ｌｉｔｔｌｅ               ｏｒ               ｎｏｔｈｉｎｇ,               ｂｅｃａｕｓｅ               Ｉ               ｋｎｏｗ               ｔｈｅ               ｍａｊｏｒｉｔｙ               ｏｆ               ｌａｙ               ｐｅｏｐｌｅ               ａｒｅ               ｎｏｔ               ａｗａｒｅ               ｏｆ               ｔｈｅ               ｓｃｉｅｎｔｉｆｉｃ               ｍｅｔｈｏｄ,               ｔｈｅ               ｐｌａｃｅｂｏ               ｅｆｆｅｃｔ,               ｔｈｅ               ｗｅａｋｎｅｓｓ               ｏｆ               ａｎｅｃｄｏｔａｌ               ｅｖｉｄｅｎｃｅ,               ｅｔｃ.,               ｎｏｒ               ａｒｅ               ｔｈｅｙ               ｌｉｋｅｌｙ               ｔｏ               ｂｅ               ｆａｍｉｌｉａｒ               ｗｉｔｈ               ｒｅｌｅｖａｎｔ               ｍａｔｅｒｉａｌ               ｉｎ               ｍｅｄｉｃａｌ               ｊｏｕｒｎａｌｓ               ｐｅｒｔａｉｎｉｎｇ               ｔｏ               ｔｈｅ               ｍａｔｔｅｒ               ａｔ               ｈａｎｄ. Ｓｏ               ｔｈｅ               ｐｏｐｕｌａｒ               ｏｐｉｎｉｏｎ               ｓｉｍｐｌｙ               ｄｏｅｓｎ'ｔ               ｄｅｓｅｒｖｅ               ｍｕｃｈ               ｗｅｉｇｈｔ,               ｃｏｍｐａｒｅｄ               ｔｏ               ｔｈｅ               ｏｐｉｎｉｏｎｓ               ｏｆ               ｄｏｃｔｏｒｓ               ａｎｄ               ｓｃｉｅｎｔｉｓｔｓ.                Ｔｈｅ               ｓｅｃｏｎｄ               ｗｏｕｌｄ               ｂｅ               ｗｈｅｒｅ               ｉｔ'ｓ               ｄｕｂｉｏｕｓ               ｔｈａｔ               ａｎｙｏｎｅ               ｒｅａｌｌｙ               ｋｎｏｗｓ               ｗｈａｔ               ｔｈｅｙ'ｒｅ               ｔａｌｋｉｎｇ               ａｂｏｕｔ. Ｆｏｒ               ｅｘａｍｐｌｅ,               ｉｔ               ｄｏｅｓｎ'ｔ               ｉｍｐｒｅｓｓ               ｍｅ               ｔｈａｔ               ａ               ｃｅｒｔａｉｎ               ｐｅｒｃｅｎｔａｇｅ               ｏｆ               ｐｅｏｐｌｅ               ｂｅｌｉｅｖｅ               ｓｏｍｅｔｈｉｎｇ               ｓｕｐｅｒｎａｔｕｒａｌ               ｗｉｌｌ               ｏｃｃｕｒ               ｔｏ               ｅｎａｂｌｅ               ｕｓ               ｔｏ               ｓｕｒｖｉｖｅ               ｄｅａｔｈ,               ｂｅｃａｕｓｅ               Ｉ               ｃａｎ'ｔ               ｓｅｅ               ｔｈａｔ               ｔｈｅｙ'ｄ               ｈａｖｅ               ａｎｙ               ｗａｙ               ｏｆ               ｋｎｏｗｉｎｇ               ｔｈａｔ. Ｎｏｔ               ｂｅｃａｕｓｅ               ｔｈｅｙ               ａｒｅｎ'ｔ               ｅｘｐｅｒｔｓ,               ｂｕｔ               ｂｅｃａｕｓｅ               ａｒｇｕａｂｌｙ               ｎｏ               ｏｎｅ'ｓ               ａｎ               ｅｘｐｅｒｔ,               ｎｏ               ｏｎｅ               ｋｎｏｗｓ               ｗｈａｔ               ｔｈｅ               ｈｅｃｋ               ｈａｐｐｅｎｓ               ｗｈｅｎ               ｙｏｕ               ｄｉｅ.                Ｂｕｔ               ｎｏｗ               ｃｏｎｓｉｄｅｒ               ａ               ｃｏｎｔｒａｓｔｉｎｇ               ｃａｓｅ               ｗｈｅｒｅ               ｔｈｅ               ｆａｃｔ               ｔｈａｔ               ａ               ｂｅｌｉｅｆ               ｉｓ               ｗｉｄｅｓｐｒｅａｄ               ｃｏｎｓｔｉｔｕｔｅｓ               ａ               ｖｅｒｙ               ｓｔｒｏｎｇ               ｒｅａｓｏｎ               ｔｏ               ａｃｃｅｐｔ               ｉｔ.                Ｌｅｔ'ｓ               ｓａｙ               Ｉ               ｄｏｎ'ｔ               ｗａｔｃｈ               ｔｈｅ               Ｓｕｐｅｒ               Ｂｏｗｌ               ｏｎｅ               ｙｅａｒ. Ｂｕｔ               ａｆｔｅｒｗａｒｄｓ,               Ｉ               ｃｏｍｅ               ａｃｒｏｓｓ               ｐｅｒｓｏｎ               ａｆｔｅｒ               ｐｅｒｓｏｎ               ｓａｙｉｎｇ               ｔｈｅ               Ｔｕｓｃａｌｏｏｓａ               Ｒａｍｂｌｉｎｇ               Ｒａｂｂｉｓ               ｗｏｎ. Ｎｕｍｅｒｏｕｓ               ｐｅｏｐｌｅ               ｍｅｎｔｉｏｎ               ｉｔ               ｔｏ               ｍｅ               ｉｎ               ｃｏｎｖｅｒｓａｔｉｏｎ,               Ｉ               ｓｅｅ               ｗｈｅｒｅ               ｃｏｕｎｔｌｅｓｓ               ｐｅｏｐｌｅ               ｈａｖｅ               ｗｒｉｔｔｅｎ               ｉｔ               ｉｎ               ｂｏｏｋｓ,               ｎｅｗｓｐａｐｅｒｓ,               ｍａｇａｚｉｎｅｓ,               ｏｎｌｉｎｅ,               ｅｔｃ. Ｂｙ               ａｌｌ               ａｐｐｅａｒａｎｃｅｓ,               ｉｔ'ｓ               ｓｉｍｐｌｙ               ｃｏｍｍｏｎ               ｋｎｏｗｌｅｄｇｅ               ｔｈａｔ               ｔｈｅ               Ｒａｍｂｌｉｎｇ               Ｒａｂｂｉｓ               ｗｏｎ               ｔｈａｔ               ｙｅａｒ'ｓ               Ｓｕｐｅｒ               Ｂｏｗｌ.                Ｓｏ,               ｍｙ               ｏｎｌｙ               ｅｖｉｄｅｎｃｅ               ｔｈａｔ               ｔｈｅ               Ｒａｍｂｌｉｎｇ               Ｒａｂｂｉｓ               ｗｏｎ               ｔｈｅ               Ｓｕｐｅｒ               Ｂｏｗｌ               ｉｓ               "ｅｖｅｒｙｂｏｄｙ               ｓａｙｓ               ｓｏ."               Ｗｅｌｌ,               ｔｈａｔ'ｓ               ｅｘｃｅｌｌｅｎｔ               ｅｖｉｄｅｎｃｅ. Ｔｈｅ               Ｓｕｐｅｒ               Ｂｏｗｌ               ｉｓ               ｓｅｅｎ               ｂｙ               ｍｉｌｌｉｏｎｓ               ｏｆ               ｐｅｏｐｌｅ,               ａｎｄ               ｔｈｅ               ｗｉｎｎｅｒ               ｉｓ               ｎｏｔ               ｓｏｍｅ               ｏｂｓｃｕｒｅ               ｐｉｅｃｅ               ｏｆ               ｉｎｆｏｒｍａｔｉｏｎ               ｔｈａｔ               ｉｓ               ｈａｒｄ               ｔｏ               ｄｉｓｃｅｒｎ               ｏｒ               ｔｈａｔ               ｐｅｏｐｌｅ               ａｒｅ               ｉｎｃｌｉｎｅｄ               ｔｏ               ｌｉｅ               ａｂｏｕｔ. Ｔｈｉｓ               ｉｓ               ａ               ｃａｓｅ               ｗｈｅｒｅ               ｙｏｕ               ｃａｎ               ｔｒｕｓｔ               ｔｈｅ               ｍａｓｓｅｓ               ｔｏ               ｂｅ               ａｃｃｕｒａｔｅ               ｉｎ               ｔｈｅｉｒ               ｂｅｌｉｅｆ.                Ｔｈｅｒｅ               ａｒｅ               ｍａｎｙ               ｐｏｉｎｔｓ,               ｏｆ               ｃｏｕｒｓｅ,               ｔｈａｔ               ｙｏｕ               ｃａｎ               ｌｏｏｋ               ａｔ               ｗｈｅｎ               ｃｒｉｔｉｃａｌｌｙ               ａｓｓｅｓｓｉｎｇ               ａｒｇｕｍｅｎｔｓ               ｏｆ               ａｎｙ               ｏｆ               ｔｈｅｓｅ               ｆｏｒｍｓ,               ｉｎ               ｏｒｄｅｒ               ｔｏ               ｄｅｔｅｒｍｉｎｅ               ｉｆ               ｔｈｅｙ               ａｒｅ               ｆａｌｌａｃｉｅｓ,               ｏｒ               ｈｏｗ               ｆａｌｌａｃｉｏｕｓ               ｔｈｅｙ               ａｒｅ. Ｉ'ｌｌ               ｍｅｎｔｉｏｎ               ｏｎｅ               ｍｏｒｅ               ａｓ               ａｎ               ｅｘａｍｐｌｅ.                Ｃｏｎｓｉｄｅｒ               ｎｏｗ,               ｓｏｍｅｔｈｉｎｇ               ｆｒｏｍ               ｔｈｅ               ｓｕｂ-ｃａｔｅｇｏｒｙ               "ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ."               Ｌｅｔ'ｓ               ｓａｙ               ｙｏｕｒ               ｃｏｍｐａｎｙ               ｉｓ               ｐｕｔｔｉｎｇ               ｔｏｇｅｔｈｅｒ               ａ               ｎｅｗ               ｐｈｏｎｅ               ｂｏｏｋ. Ｎｏｔ               ｓｕｒｐｒｉｓｉｎｇｌｙ,               ｙｏｕ'ｒｅ               ｐｕｔｔｉｎｇ               ｔｈｅ               ｅｎｔｒｉｅｓ               ｉｎ               ａｌｐｈａｂｅｔｉｃａｌ               ｏｒｄｅｒ. Ｗｈｙ               ｄｉｄ               ｙｏｕ               ｃｈｏｏｓｅ               ｔｈａｔ? Ｂｅｃａｕｓｅ               ｔｈａｔ'ｓ               ｔｈｅ               ｗａｙ               ｉｔ'ｓ               ａｌｗａｙｓ               ｄｏｎｅ.                Ｓｏ               ｔｈｅ               ｒｅａｓｏｎｉｎｇ               ｗｏｕｌｄ               ｂｅ               ｓｏｍｅｔｈｉｎｇ               ｌｉｋｅ               ｔｈｉｓ:                *               Ｐｒｅｍｉｓｅ:               Ｐｈｏｎｅ               ｂｏｏｋｓ               ａｒｅ               ａｌｗａｙｓ               ｉｎ               ａｌｐｈａｂｅｔｉｃａｌ               ｏｒｄｅｒ.                *               Ｃｏｎｃｌｕｓｉｏｎ:               Ｏｕｒ               ｐｈｏｎｅ               ｂｏｏｋ               ｓｈｏｕｌｄ               ｂｅ               ｉｎ               ａｌｐｈａｂｅｔｉｃａｌ               ｏｒｄｅｒ.                Ｉｓ               ｔｈｉｓ               ｓｏｕｎｄ               ｒｅａｓｏｎｉｎｇ,               ｏｒ               ａ               ｆａｌｌａｃｙ? Ｓｈｏｕｌｄ               ｗｅ               ｃａｒｅ               ｔｈａｔ               ｔｈｉｓ               ｈａｐｐｅｎｓ               ｔｏ               ｂｅ               ｔｈｅ               ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ?                Ｉ'ｄ               ｓａｙ               ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ               ｉｎ               ｔｈｉｓ               ｃａｓｅ               ｐｒｏｖｉｄｅｓ               ａ               ｖｅｒｙ               ｓｔｒｏｎｇ               ｒｅａｓｏｎ               ｔｏ               ｏｒｇａｎｉｚｅ               ｙｏｕｒ               ｐｈｏｎｅ               ｂｏｏｋ               ａｌｐｈａｂｅｔｉｃａｌｌｙ. Ｔｈａｔ'ｓ               ｂｅｃａｕｓｅ               ｙｏｕ               ｗａｎｔ               ｙｏｕｒ               ｐｈｏｎｅ               ｂｏｏｋ               ｔｏ               ｂｅ               ｕｓｅｒ-ｆｒｉｅｎｄｌｙ,               ａｎｄ               ａｎ               ｉｍｐｏｒｔａｎｔ               ｅｌｅｍｅｎｔ               ｉｎ               ａｃｈｉｅｖｉｎｇ               ｔｈａｔ               ｉｓ               ｇｉｖｉｎｇ               ｐｅｏｐｌｅ               ｓｏｍｅｔｈｉｎｇ               ｔｈａｔ               ｆｕｎｃｔｉｏｎｓ               ｔｈｅ               ｗａｙ               ｔｈｅｙ'ｒｅ               ｕｓｅｄ               ｔｏ,               ｔｈｅ               ｗａｙ               ｔｈａｔ               ｈａｐｐｅｎｓ               ｔｏ               ｂｅ               ｃｏｎｖｅｎｔｉｏｎａｌ.                Ｉｆ               ｂｙ               ｃｈａｎｃｅ               ｐｈｏｎｅ               ｂｏｏｋｓ               ｈａｄ               ａｌｗａｙｓ               ｂｅｅｎ               ｏｒｇａｎｉｚｅｄ               ｂｙ               ｓｏｍｅ               ｏｔｈｅｒ               ｐｒｉｎｃｉｐｌｅ,               ｔｈｅｎ               ｙｏｕ'ｄ               ｐｒｏｂａｂｌｙ               ｗａｎｔ               ｔｏ               ｄｏ               ｉｔ               ｔｈａｔ               ｗａｙ               ｉｎｓｔｅａｄ. Ａｇａｉｎ,               ｓｏ               ａｓ               ｔｏ               ｆｉｔ               ｐｅｏｐｌｅ'ｓ               ｅｘｐｅｃｔａｔｉｏｎｓ               ａｎｄ               ｇｉｖｅ               ｔｈｅｍ               ｓｏｍｅｔｈｉｎｇ               ｔｈｅｙ               ａｌｒｅａｄｙ               ｋｎｏｗ               ｈｏｗ               ｔｏ               ｕｓｅ               ｆｒｏｍ               ｐａｓｔ               ｅｘｐｏｓｕｒｅ.                Ｗｈｉｃｈ               ｉｓ               ｎｏｔ               ｔｏ               ｓａｙ               ｉｔ'ｓ               ｉｍｐｏｓｓｉｂｌｅ               ｔｏ               ｉｍａｇｉｎｅ               ｓｏｍｅ               ｃｉｒｃｕｍｓｔａｎｃｅｓ               ｉｎ               ｗｈｉｃｈ               ｉｔ               ｗｏｕｌｄ               ｂｅ               ｊｕｓｔｉｆｉｅｄ               ｔｏ               ｉｓｓｕｅ               ａ               ｐｈｏｎｅ               ｂｏｏｋ               ｏｒｇａｎｉｚｅｄ               ｉｎ               ｓｏｍｅｔｈｉｎｇ               ｏｔｈｅｒ               ｔｈａｎ               ｔｈｅ               ｅｓｔａｂｌｉｓｈｅｄ,               ｐｏｐｕｌａｒ               ｗａｙ. Ｂｕｔ               ｔｈｅｒｅ               ａｒｅ               ａｒｅａｓ,               ｓｕｃｈ               ａｓ               ｔｈｉｓ,               ｗｈｅｒｅ               ｔｈｅ               ｍａｉｎ               ｃｏｎｓｉｄｅｒａｔｉｏｎｓ               ａｒｅ               ｐｒａｇｍａｔｉｃ               ｏｎｅｓ,               ａｎｄ               ｗｈｅｒｅ               ｃｏｍｍｏｎ               ｐｒａｃｔｉｃｅ               ｐｒｏｖｉｄｅｓ               ａｔ               ｔｈｅ               ｖｅｒｙ               ｌｅａｓｔ               ａ               ｓｔｒｏｎｇ               ｒｅａｓｏｎ               ｉｎ               ｆａｖｏｒ               ｏｆ               ｄｏｉｎｇ               ｓｏｍｅｔｈｉｎｇ               ａ               ｃｅｒｔａｉｎ               ｗａｙ.

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